Digital marketing enables small businesses to reach a wider audience than traditional forms of promotion, helping build brand recognition and increase sales.
From tapping into existing customers with different forms of referral marketing to employing automation tools for efficiency, these strategies can boost your business and put competitors on notice.
1. SEO
Finding your small business digital marketing Auckland can dramatically affect its growth. Through digital marketing, businesses can target specific audiences while tracking results and making data-driven changes as needed for a truly scalable marketing strategy.
At the core of any successful SEO strategy lies optimising your website. It includes using keywords throughout, adding alt text for images, and ensuring content has an orderly structure.
Local business directories can be an excellent way to increase your visibility and credibility, particularly for small businesses relying on foot traffic.
Another effective method of improving SEO is through gathering online reviews. This free and straightforward method increases search engine authority while getting noticed by potential customers.
2. Social media
Social media continues to gain popularity, providing many consumers access to businesses through this medium. Indeed, 55% of consumers report discovering new products or services via social media; therefore, small businesses must establish a strong presence across all major platforms, particularly during a pandemic.
Social media marketing differs from TV and radio ads by inviting customers to interact with brands via likes, comments and shares on social media platforms such as Facebook or Instagram. Such small business digital marketing Auckland interactions allow businesses to build trust with their audiences as these interactions give customers a chance to feel like their best interests are being considered – increasing customer recommendations or purchases in future.
3. Email marketing
Email marketing can be an easy and affordable way to advertise your products or services and generate revenue. It can keep customers up-to-date and build trust between you and them and your brand. However, it should be tailored specifically for mobile devices for maximum impact and efficiency.
The targeted approach will deliver a much higher return on investment. Broadcasting one message across your entire database won’t have the same effect; you should instead target messages directly at one-time customers, frequent customers and prospective leads.
4. PPC
Pay-per-click (PPC) advertising is a model in which businesses only pay when users click their ads. Businesses can run PPC campaigns through platforms like Google Ads, where advertisers bid on keywords matching search queries and, if successful, have their ads appear in search engine results pages if their keywords win the auction.
PPC advertising can be one of the most cost-effective strategies for small business digital marketing, and when properly executed, it can lead to significant returns on investment.
By investing in long-tail keywords related to your product or service offerings, for instance, you increase your odds of locating customers ready to convert.
At Bing and Facebook, targeting capabilities are among their strongest assets, providing small businesses with the confidence that their ads are reaching the right people at the right time – crucial when seeking to create positive impacts without breaking the bank.
5. Content marketing
Content marketing provides relevant, valuable information that builds trust between your brand and customer base to build recognition and brand loyalty. Content marketing can often be more cost-effective for small businesses than traditional advertising forms such as television commercials or direct mail, which may prove more expensive.
Content marketing can help your small business establish itself as an industry leader and expert, building consumer trust and loyalty while telling a compelling story that illustrates its unique value – leading to more traffic to your website and, ultimately, more sales.
Success with content marketing strategies requires careful planning, organisation and execution. For this reason, we recommend using tools such as Trello (a virtual board with post-it notes shared among team members to keep everyone on track) or Hootsuite – an integrated social media management suite offering analytics for performance monitoring – to help ensure the success of digital marketing for small business. These tools are essential in ensuring digital marketing strategies succeed for small businesses.