One effective strategy for setting apart your ecommerce business from its rivals is search engine optimisation (SEO). SEO involves driving qualified traffic to your site, expanding brand recognition, and developing repeat customers.
Keywords remain critical components of Augmentum e commerce technical SEO, yet must be strategically deployed to avoid cannibalising other keywords and identify latent semantic indexing (LSI) keywords that help Google comprehend what your page is all about.
Keyword Research
As a digital marketer, you must understand what potential customers are searching for to optimise your content to meet customer search intent and increase traffic. Keyword research forms the 
cornerstone of this strategy.
Start by brainstorming keywords relating to your products, industry and specific phrases that buyers could type into search engines to find relevant results. Next, assess each keyword’s relevancy, competition level and monthly search volume before pursuing it.
As your product line expands and develops, conducting regular keyword research to identify new opportunities is essential to staying ahead of the competition and driving quality traffic that converts. Furthermore, doing this helps prevent accidental keyword cannibalisation, which could make rankings tumble.
On-Page Optimisation
As with any SEO campaign, on-page optimisation for ecommerce websites is critical to their success. Augmentum e commerce technical SEO involves everything from optimising content you see directly through to optimising code that runs underneath.
Remember that different pages serve different functions for visitors, and plan your on-page SEO strategy with these considerations in mind. For example, optimising product pages typically requires using specific keywords, while descriptive keywords can often better reflect products in categories or subcategories.
As part of your on-page SEO for ecommerce websites, it is also essential to consider the search intent of your target audience when planning on-page SEO. Users could seek informational or navigational results, transactional or commercial results, or even brand searches (usually reserved for PPC).
Be wary of keyword cannibalisation across your product and category pages. Swimsuit brand September successfully addresses this problem by linking to their collection pages via blog posts on their site using pertinent keywords as anchor text anchor tags.
Off-Page Optimisation
Acquisition of links from other websites is the cornerstone of off-page optimisation in eCommerce SEO, helping your website gain authority and rank higher in search engine results pages, driving more visitors. But it’s important to remember that off-page techniques alone cannot ensure visitor retention and conversions – you need quality content to retain visitors and increase conversions.
Keyword research is vital in Augmentum e commerce technical SEO to identify keywords with eCommerce intent and optimise product and category pages for those terms. It also includes LSI (latent semantic index) keywords to ensure Google understands what the page is about.
Industrial-grade SEO software and independent tools can quickly provide information about how difficult it is to rank for certain keywords in a competitive landscape, enabling you to formulate strategies accordingly.
Link Building
Ecommerce SEO depends heavily on links for traffic, referrals, trust and visibility in search engine results pages (SERPs). These factors comprise some of an online store’s most vital ranking factors. Link building refers to gaining backlinks from other websites that point back to yours by either reaching out to web admins and website owners or submitting your site to directories.
Link building for an eCommerce website should use a combination of anchor texts. Exact match anchor texts may appear artificial to Google and should be avoided wherever possible; partial match and call to action (CTA) anchor texts can help promote specific products or pages on your site.
Google Analytics
Google Analytics is an invaluable tool for ecommerce SEO that allows you to understand how well your content performs. By collecting information such as traffic patterns, conversion rates and user behaviour trends, this data enables you to optimise your site and increase sales.